Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.
The two cars are called the Qashqai Premium Concept and the X-Trail Premium Concept. While they are separate models, the colours, materials and themes which run through them mean they are unmistakably a pair. The Qashqai Premium Concept has been created by Nissan Design Europe (NDE) in the heart of London, while the X-Trail Premium Concept is the work of Nissan’s Global Design Centre (GDC) in Japan.
With crossovers playing such an integral part in Nissan’s continuing success across Europe, these two Premium Concepts showcase Nissan’s desire to extend the target market while acknowledging customer diversity.
Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer, Nissan Motor Co., Ltd. commented: “We allowed the creativity of our design teams to shine through in this two-car project. Ultimately we settled on two designs – which are contrasting but share common themes – as they reveal a new premium character in our crossovers.”
From how the Nissan design language is expressed to the advanced materials are used, both cars offer a fresh take on the widespread appeal of a premium Nissan crossover. Considering the concept of the urban explorer, each Premium Concept has a unique execution and is designed to appeal to a very different customer. The Qashqai has been designed for the ‘Premium Urbanite’, who dreams of a weekend absorbing the cultural highlights of a European destination city such as Geneva, Paris or Rome. The X-Trail is targeted for the ‘Premium Adventurist’, who will be thinking of mountain adventures in the Alps or the Pyrenees.
Common to both cars is a simple yet vibrant colour palette; the stark appeal of black and white, contrasting with a premium golden copper which brings elegance and warmth to the crossover.
Using a contemporary matt black as its dominant colour, the Qashqai Premium Concept cleverly blends design, colour and new materials. High quality premium golden copper-coloured detailing accentuates various points on the body shell – on the wheel arches, around the window line, in the headlamp clusters and on the roof rails – and contrasts sharply with the black to enhance the dynamic silhouette of the exterior. It is further highlighted by the authentic carbon fibre used in lower sections, as well as the bold technical detail of the machined 20-inch wheels. The bumpers and side sills add an overall feeling of sporting performance and integrated quality. The enhanced ‘V-motion’ grille gives purpose to the car’s nose, and is a bold design statement about its premium positioning.
The interior of the Qashqai redefines premium quality in the compact crossover segment, using soft white Nappa leather upholstery, which is usually found in luxury cars, with quilting finish on the central section of seat back and base. The expression of quality is further enhanced by the use of a unique premium golden copper gold weave carbon fibre throughout the interior, with a striking black satin chrome and liquid gloss black on the steering wheel and gear shifter.
